The impact the Jaguars' postseason run is having on the team’s fortunes is "getting gaudy," as fans are being asked to make a $100 "non-refundable deposit for general or $250 deposit for prime season tickets" in '18, according to Drew Dixon of the FLORIDA TIMES-UNION. Jaguars Senior VP/Sales & Services Chad Johnson said the team has "more than three times the total number of deposits" that it received last year on potential season-ticket sales. He noted the team has been "doing about similar numbers each day from the time of our first (home) playoff game until now." But Johnson said that there was a "spike in deposits on Sunday afternoon and Monday" as the Jaguars' AFC Divisional playoff win over the Steelers "brought an even bigger spike in deposit season ticket demands." The team has "launched what Johnson called probably the most intense marketing campaign in team history with advertisements inundating television, radio and digital outlets." He noted the Jaguars typically will increase marketing efforts "around the game." But Johnson added, "This is the strongest market push we’ve placed. Excitement is at an all-time high. The schedule for next year is great. It’s our opportunity to capitalize and continue to allow our fans to support this team" (FLORIDA TIMES-UNION, 1/17).
