Knicks, Squarespace Launch Contest For Local Entrepreneurs; Winner Gets MSG Activation

The Knicks and jersey patch sponsor Squarespace have "launched the Make It Awards, a contest in which four metro area entrepreneurs each will win $30,000 in grants and marketing tools to boost their businesses," according to Tory Parrish of NEWSDAY. Applicants must "live within 150 miles" of MSG. The winners will "receive table space on the main concourse of the arena for one week of Knicks games to promote their businesses, and recognition on the public announcement system at Knicks games." Winners will also "receive promotion of their businesses on the MSG Networks digital boards on 7th Avenue." MSG’s digital team will "create videos showing how the winning businesses are spending their grants, and those pieces will be posted on the winners’ and MSG Networks’ websites and social media accounts" (NEWSDAY, 1/16).