SBD/January 2, 2018/Marketing and Sponsorship

TV Numbers Continue Playing Integral Role In Sponsorships For Lower-Tier Bowls

College bowl season is wrapping up, and the survival of some of the "inferior bowls requires a one-two business punch from television and sponsors," according to Geoff Baker of the SEATTLE TIMES. TV provides the "base numbers to lure the title sponsors and those companies throwing aro...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBD Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug