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Volume 25 No. 6
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Boston's Two Top Sports Radio Stations Reign Supreme In Latest Nielsen Audio Ratings

Boston’s two prominent sports radio stations once again "dominated the Nielsen Audio ratings in the fall," with WBZ-FM earning an 11.3 share in the male 25-54 demo and WEEI-FM earning a 9.2 to "finish 1-2 in the fall period from Sept. 14 to Dec. 6," according to Chad Finn of the BOSTON GLOBE. WEEI "earned victory in the mornings" with "Kirk & Callahan" finishing first (13.0), one spot ahead of WBZ' "Toucher & Rich" (12.2, plus 0.3 for its online stream). "Kirk & Callahan" has been the "top-rated morning show in the market in 10 of the last 12 months." In middays (10:00am-2:00pm ET.), WEEI’s “Ordway, Merloni & Fauria" took first, the "culmination of enormous progress over the last year." "OMF" finished first in the fall with a 10.3 share, edging WBZ' second-place "Zolak & Bertrand" program (9.8) "without the latter’s stream included." With that 0.9 streaming share included, "Zolak & Bertrand" would "move from second to first." In afternoon drive (2:00-6:00pm), WBZ' "Felger & Massarotti" was the "highest-rated show, finishing first with a 14.6 share, 16.3 with streaming added." WEEI’s "Dale & Holley," which "includes Rich Keefe, was second (10.4, 11.3 with WEEI’s 0.9 included)" (BOSTON GLOBE, 12/29).

TALKING POLITICS: In Boston, Olivia Vanni notes John Dennis returned to guest host "Kirk & Callahan" on Wednesday, and the subject matter "turned to President Trump." The debate between Dennis, John Tomase and Rob Bradford, while "pointed and interrupty, did not involve shouts or smashing or insults." That made it a "bit baffling when Dennis walked out before the show finished" (BOSTON HERALD, 12/28).