The UFC has unveiled its commemorative 25th anniversary logos that will be used throughout '18 as part of a year-long celebration set to launch Monday. The logos, designed in conjunction with Droga5, N.Y., will be integrated into UFC broadcasts, across social and digital platforms, in-Octagon branding, Fight Night collection and fan activations. The Jan. 14 card from Scottrade Center in St. Louis that is headlined by Jeremy Stephens-Doo Ho Choi and will air on FS1 will be the first event to incorporate the campaign (UFC).
LOOKING FOR A LEADING LADY: ESPNW's Katie Barnes wrote it is a "huge deal" for Saturday's UFC 219 PPV to be "headlined by two women," as Cris Cyborg takes on Holly Holm. However, it "exposes a reality that continues to dog the UFC: a lack of female stars." The UFC with Saturday's fight at T-Mobile Arena is "prioritizing short-term gains over solving the long-term problem of creating and sustaining powerhouses within its women's divisions." Since Ronda Rousey has all but "exited the sport, the UFC has struggled to identify and amplify stars in its women's divisions, and Cyborg vs. Holm does not solve that issue." This fight "doesn't bring the UFC any closer to finding the next star to anchor the women's divisions, even two years after Holm landed the head kick heard round the world to defeat Rousey" (ESPN.com, 12/28).
