While we're mostly looking back at '17, SBJ/SBD examines a few of the possible sports business stories that could play out in '18.
NEW ESPORTS LEAGUES BEGIN: The big question for esports in '18: How goes the Overwatch League? Activision Blizzard’s audacious gamble that it can build a world-class esports league and draw millions of fans, based on a game that’s not yet two years old, will be put to the test. If it works, expect demand for expansion spots to skyrocket and steer other publishers to turn the trick too. Meanwhile, Riot Games will prepare to franchise in Europe too.
WANNA MAKE A BET? The Supreme Court is expected to rule this spring on New Jersey’s six-year quest to allow sports wagering in its Atlantic City casinos. Justices heard arguments in December in Christie v. NCAA, which seeks to overturn the Professional and Amateur Sports Protection Act, a federal law that since 1992 has barred all states but Nevada from allowing traditional sports betting. The breadth of that ruling will set the tone for how, and at what rate, the conversation evolves nationally. While all four major pro leagues have warmed to the idea of sports wagering, they would prefer to see it regulated by the federal government. New Jersey’s gambit presents the option that they consider the least palatable -- unregulated sports wagering. That poses even greater concerns than regulation done state by state.
LOOKING TO PYEONGCHANG: Consider the Pyeongchang Games a critical measuring stick for the overall health of the Olympic movement. For starters, it is the first of three straight Games in East Asia, a long-term challenge to Team USA, its sponsors and NBC in keeping fans engaged. Also, the NHL will not send its players and the threat of North Korea has everyone distracted. If enthusiasm for Pyeongchang reaches the usual Olympic levels in February, then the industry will exhale a bit. But the degree of difficulty is high.
