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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Darren Rovell noted AEG had a "huge sales day from Monday's jersey retirement" of Kobe Bryant. AEG VP/Merchandise Sean Ryan said that the company "sold $824,000 in Kobe merchandise at its four locations that day." The sales number included "$616,000 at the Staples Center, $147,000 in sales online, $39,000 at a New Era hat store and $22,000 at the Lakers Store in El Segundo." Jerseys made for the event "sold for $524 each, while hats sold for $38.24" (ESPN.com, 12/20).

DOUBLE VISION: BROADCASTING & CABLE's Jon Lafayette noted one of the new things NBC has been doing this NFL season is what it calls the Coach’s Challenge Double Box, where in "one box on screen, viewers can tune in as officials watch an instant replay to review a call on the field." On the other side, a "commercial plays, with audio." NBC has done this "several times this season with sponsors including Microsoft and Bose, and plans at least one more showing during the regular season." The NFL is looking at the research on the six-second ads before "deciding whether or not to let the experiment continue" (BROADCASTING & CABLE, 12/18 issue).

DOWN IN SACKSONVILLE: ESPN.com's Michael DiRocco noted brothers Fred and Christian Dye teamed up to design a T-shirt and hoodie to commemorate the Jaguars making the playoffs. The shirt displays the words, "Playoffs? No Baloney!" The design is "inspired by coach Doug Marrone's love of bologna and cheese sandwiches." The shirts are "for sale through Redbubble" (ESPN.com, 12/18).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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