SBD/December 15, 2017/Marketing and Sponsorship

NBA Teams Find More Revenue Opportunities With Sponsors For 2k League Jerseys, Arenas

The virtual jerseys and arenas featured in the NBA 2K League "will be sponsored," according to Darren Rovell of ESPN.com. The Cavaliers announced that their team "will wear Cavs Legion Gaming jerseys within the game with a Hot Pockets logo on it." The Knicks' sponsor Chase and ne...

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