SBD/December 15, 2017/Marketing and Sponsorship

Colts' Disappointing Season Hurting Local Retailers; Secondary Ticket Prices Plummeting

The Colts are 3-11 this season, and the team's "habit of loss has brought a hushed sense of disappointment to local retailers" that carry Colts merchandise, according to Fatima Hussein of the INDIANAPOLIS STAR. Hussein notes "few people are buying, especially jerseys." Matt Hamlon, GM...

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