Menu
Marketing and Sponsorship

Wizards' Oubre Forced To Take Leg Sleeve Off Promoting Non-NBA Sponsor

Wizards F Kelly Oubre Jr. during Tuesday's game against the Nets "wore a red Supreme leg sleeve under his ... shorts during the first half," but was forced to take it off during halftime, according to Candace Buckner of the WASHINGTON POST. Oubre said, "I got informed through one of our trainers. He was like, 'switch leg sleeves.' So I switched." Supreme is a N.Y.-based fashion company, and Oubre "felt he did nothing wrong because he said the leg sleeve matched NBA on-court apparel." He said, "It had an NBA logo on it. It has a Nike sign on it. NBA is sponsored by Nike. It's just Supreme, you know. So, I don't know really what's the quarrel." He added, "They shouldn't have dropped it if we can't wear it and it has an NBA logo on it. I play in the NBA, right. I should be able to wear the logo of what I represent" (WASHINGTON POST, 12/13). ESPN's Rachel Nichols said, "I'm very curious to see what the NBA does here, whether they fine him or not. Otherwise, we're going to see little billboards on the leg all the time" ("The Jump," ESPN, 12/13).

BEEN THERE, DONE THAT: GQ's Jake Woolf noted this "isn't the first time Supreme products have been worn by players on court." Then-Lakers G Nick Young in '13, when he was a Nike endorser, "wore the Versace-inspired Nike x Supreme Foamposites during a game." But it "made some waves." The sleeve was "produced in collaboration with Nike and the NBA, but its most recognizable feature is clearly Supreme's logo -- which was on full display when Oubre decided to wear it on his leg" against the Nets. Players and observers also have "yet to learn whether or not the league actually disapproves of the sleeve" (GQ.com, 12/13).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/14/Marketing-and-Sponsorship/Kelly-Oubre.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/14/Marketing-and-Sponsorship/Kelly-Oubre.aspx

CLOSE