Menu
Marketing and Sponsorship

Nike's New Deal With Oregon Gives Brand More Say On Team Uniforms/Equipment

Oregon's new 11-year, $88M deal with Nike comes with "plenty of strings attached," including allowing the brand to "dictate 'from time-to-time' what specific uniforms or equipment UO sports teams must use," according to a front-page piece by Saul Hubbard of the Eugene REGISTER-GUARD. The deal also "contains financial penalties if too many football players tape up or 'spat' their ankles over their shoes in a game, even for medical reasons." Additionally, the contract "bans the Duck Store and other campus retailers from selling any product made by Nike’s big competitors -- Adidas, Under Armour, Reebok and Puma." It also gives Nike the "first crack at filling any large order of apparel bearing the university’s 'O' logo for groups that have nothing to do with sports: student clubs, alumni groups or academic departments." UO would see an "increase in the royalties it receives from the sale of Oregon-themed Nike products" -- up from 12% to 15% -- but its royalty rate for shoes stays at 5%. UO Associate AD/Communications Jimmy Stanton said that Nike royalty payments brought in $1.4M toward UO’s budget for '16-17. They are "split 50/50" between the athletic department and the university. UO athletes "no longer have to use only Nike brand for several types of equipment, including bats and fielding gloves for baseball and softball, golf clubs and lacrosse sticks." If UO football or men’s basketball are "found to commit a 'major violation' of NCAA rules that results in a multi-year postseason ban or scholarship losses, Nike can get an automatic extension of the sponsorship deal at its then-value." The extension would be "for the same number of years as the NCAA’s punishment" (Eugene REGISTER-GUARD, 12/3).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/04/Marketing-and-Sponsorship/Oregon.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/12/04/Marketing-and-Sponsorship/Oregon.aspx

CLOSE