SBD/December 4, 2017/Marketing and Sponsorship

Nike's New Deal With Oregon Gives Brand More Say On Team Uniforms/Equipment

Oregon's new 11-year, $88M deal with Nike comes with "plenty of strings attached," including allowing the brand to "dictate 'from time-to-time' what specific uniforms or equipment UO sports teams must use," according to a front-page piece by Saul Hubbard of the Eugene REGISTER-GUARD.&nbs...

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