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Audience Analysis: CBS' Bama-Auburn Draws Best Iron Bowl Viewership Since '13

CBS drew 13.6 million viewers for the Iron Bowl last Saturday, marking the best college football audience this season to date and the best for the Alabama-Auburn matchup since ’13. Last year’s game drew 8.2 million viewers. Meanwhile, Fox’ first-ever Ohio State-Michigan game drew 10.5 million viewers, down from 16.8 million viewers last year on ABC in the same window, and down from 10.8 million viewers two years ago.

The chart below lists final audience figures for select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
NFL: Chargers-Cowboys
(Thanksgiving)
11/23
CBS
4:32-7:21pm
11.1
26,277
NFL: Vikings-Lions
(Thanksgiving)
11/23
Fox
12:36-4:04pm
11.4
24,736
NFL nat'l window:
Saints-Rams (82%)
11/26
CBS
4:25-7:47pm
11.6
19,901
"SNF": Packers-Steelers
11/26
NBC
8:31-11:34pm
11.0
18,954
NFL: Giants-Redskins
(Thanksgiving)
11/23
NBC
8:31-11:26pm
8.2
16,905
NFL: (singleheader)
11/26
Fox
1:03-4:28pm
8.9
15,361
College football:
Alabama-Auburn
11/25
CBS
3:30-7:00pm
7.6
13,657
NFL: (regional)
11/26
CBS
1:03-4:25pm
6.5
10,910
"MNF": Falcons-Seahawks
11/20
ESPN
8:15-11:53pm
8.4
10,758
College football:
Ohio State-Michigan
11/25
Fox
12:00-3:30pm
6.1
10,507
"The NFL Today"
11/23
CBS
4:00-4:32pm
4.0
9,043
"Football Night in America"
11/26
NBC
7:30-8:15pm
4.3
7,397
"Fox NFL Special"
11/23
Fox
11:30am-12:27pm
3.0
5,277
College football:
Notre Dame-Stanford
11/25
ABC
8:07-11:41pm
3.0
5,263
College football: USF-UCF
11/24
ABC
3:32-7:30pm
2.7
4,644
College football: Miami-Pitt
11/24
ABC
12:00-3:32pm
2.8
4,562
"Fox NFL Sunday"
11/26
Fox
12:00-1:03pm
2.8
4,314
College football:
Clemson-South Carolina
11/25
ESPN
7:34-10:45pm
2.2
4,032
College football:
Texas Tech-Texas
11/24
Fox
8:16pm-12:22am
2.1
3,609
NBA: Warriors-Thunder
11/22
ESPN
8:00-10:35pm
1.9
3,230
"The NFL Today"
11/26
CBS
12:00-1:03pm
2.0
3,036
College football:
Georgia-Georgia Tech
11/25
ABC
12:01-3:15pm
1.7
2,766
National Dog Show
11/23
NBC
12:00-2:00pm
1.7
2,718
College football:
Wisconsin-Minnesota
11/25
ABC
3:30-6:25pm
1.5
2,600
College football:
Missouri-Arkansas
11/24
CBS
2:30-6:30pm
n/a
2,502
College football:
Ole Miss-Mississippi State
11/23
ESPN
7:24-11:14pm
n/a
2,468
College football:
Washington State-Washington
11/25
Fox
8:16-11:33pm
1.3
2,390
"College GameDay"
11/25
ESPN
9:00am-12:00pm
n/a
2,291
NBA: Lakers-Kings
11/22
ESPN
10:35pm-12:53am
n/a
2,151
College football:
Virginia Tech-Virginia
11/24
ESPN
8:04-11:04pm
n/a
2,144
College football:
Florida State-Florida
11/25
ESPN
12:01-3:31pm
1.2
2,056
College football:
Michigan State-Rutgers
11/25
Fox
3:30-7:00pm
1.2
2,012
CFB afternoon:
West Virginia-Oklahoma
11/25
ESPN
3:47-7:31pm
1.1
1,898
College basketball: Duke-Texas
11/24
ESPN
5:39-8:04pm
n/a
1,889
"Fox NFL Kickoff"
11/23
Fox
10:30-11:30am
1.1
1,785
Figure Skating:
Bridgestone Skate America
11/26
NBC
4:00-6:00pm
0.9
1,462
Liga MX: Tigres UANL-Leon
11/25
Univision
7:30-10:00pm
0.6
1,217
"Fox NFL Kickoff"
11/26
Fox
11:00am-12:00pm
0.8
1,178
Figure Skating:
Bridgestone Skate America
11/25
NBC
4:00-6:00pm
0.8
1,151
EPL: Liverpool-Chelsea
11/25
NBC
12:30-2:30pm
0.6
1,052
Lucas Oil Off Road Racing (taped)
11/25
CBS
1:30-3:00pm
0.4
590
"World of X Games: Peace Park"
11/26
ABC
3:00-3:30pm
0.3
344
"World of X Games: Dropping Next"
11/26
ABC
3:30-4:00pm
0.2
307

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