Menu
Marketing and Sponsorship

Retailers Weathering Disappointing Broncos Season, With Sales Not Down Significantly

The Broncos are 3-8 after yesterday's loss to the Raiders, but Denver-area sports retail outlets are "weathering this season better than hospitality businesses," according to Joe Rubino of the DENVER POST. Denver-based retailer SportsFan Owner Derek Friedman said that his shops have "not seen a significant sales dip this season." Rubino noted nostalgia "has been a driver." Strong sellers include jerseys for Pro Football HOFer Terrell Davis and "anything with the team's classic 'D' logo on it." Friedman: "We're not unhappy with our sales results to this point this year. We're actually pretty happy. There's been a little bit less movement on the (Trevor) Siemian jerseys than we saw earlier on in the season." Friedman said that if the Broncos' season "totally bottoms out and the [team] gets a high pick in next year's NFL draft, that presents an opportunity to sell merchandise around a new, possibly marketable player" (DENVER POST, 11/23).

MATTY NICE: ESPN's "Sunday NFL Countdown" yesterday featured a segment in which Falcons QB Matt Ryan went undercover at the Falcons’ team shop in Mercedes-Benz Stadium. When Ryan was assisting some fans who were visiting from Canada, he pointed to his own jersey and said, “This is our top-selling jersey, the No. 2 jersey. He's pretty popular amongst the Atlanta fans. Have you guys ever heard of him, Matt Ryan? You don't get it on TSN, huh?” (“Sunday NFL Countdown,” ESPN, 11/26).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/27/Marketing-and-Sponsorship/Broncos-Jerseys.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/27/Marketing-and-Sponsorship/Broncos-Jerseys.aspx

CLOSE