Marshawn Lynch Signs Deal To Start Promoting Upstart Bikeshare Company LimeBike

Raiders RB Marshawn Lynch is "backing the upstart" bikeshare company LimeBike, according to Erin Baldassari of the EAST BAY TIMES. Riders can "search for the GPS-enabled bikes on their phones and unlock them through the LimeBike app, meaning the bikes can be left on sidewalks or at city bike racks." Lynch has "agreed to promote the new service and will participate in a series of launch events with the company." New Beast Mode-branded bikes will hit Alameda, Calif., streets in the "third week of December, and though they aren’t for sale, there will also be a couple Beast Mode-branded bikes at Lynch’s flagship stores in Oakland and Seattle next month." Lynch is "hoping the partnership will get more young people interested in bicycling." To help with that, he is "allocating free ride credits to kids through his Fam1st Family Foundation, which creates opportunities to empower and educate young people" (EAST BAY TIMES, 11/21).