Menu
Media

NBC Sees Lowest Rating For NASCAR Cup Finale Since '13, Down 16% From Last Year

NBC yesterday afternoon drew a 2.7 overnight rating for the Monster Energy NASCAR Cup Series finale from Homestead-Miami Speedway, which saw Martin Truex Jr. take home his first Cup title. The race also was the Cup Series finale for Dale Earnhardt Jr. The 2.7 is the lowest figure for a Cup finale since '13, when ESPN also drew a 2.7. The '12 race also drew a 2.7 overnight. The 2.7 rating is down 16% from a 3.2 overnight for the same race last year, which saw Jimmie Johnson secure his seventh Cup title. The race two years ago on NBC drew a 4.2 overnight for Kyle Busch's first-ever win, but that telecast was delayed by 90 minutes. It ended up taking the primetime spot on NBC normally reserved for "Football Night in America" (Austin Karp, Assistant Managing Editor).

GOING BEHIND THE MIC? USA TODAY's A.J. Perez cites sources as saying that Danica Patrick and NBC have talked about her "joining the network in some role" next season. Patrick on Friday while announcing her plans to drive the Daytona 500 and Indianapolis 500 in '18 before retiring said that she "had no immediate plans for a broadcast career." Patrick: "We heard I could [do] TV, but right now, no. Never say 'never.'" Perez noted Patrick is "hardly a novice in front of the camera," as she appeared in "several TV spots for Go Daddy earlier in her career." She also served as a pit reporter for FS1 "during an Xfinity Series race broadcast in June, one of several current NASCAR drivers to be part of the broadcast" (USATODAY.com, 11/17).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Media/NASCAR-TV.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Media/NASCAR-TV.aspx

CLOSE