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Volume 25 No. 44
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ESPN Rides Football Season To Near-Record Mark Of Unique Visitors In October

ESPN in October posted its second-highest comScore digital reach figure and the category’s third-best total ever with a mark of 102.2 million unique visitors as it continued to see strong coverage for football coverage and fantasy content. The figure is the best for any entity this calendar year and just shy of ESPN’s company record of 104.6 million uniques posted in September ’16. It was also just the fourth time the 100 million uniques mark has been broken in the sports category, with ESPN doing it three times. ESPN also led all sports entities last month in consumption, and it led the category in reach for the 14th straight month and the 43rd time in the last 44 months. Monthly multiplatform data showed the sports category overall dipping slightly from September to a total audience of 184.2 million. However, the average sports consumption of 146.2 minutes per user was up 12% from September, and the highest such figure since November ’16. CBS Sports-owned 247Sports.com continued its own growth run in October, posting a company record 29.9 million unique users.

RANK
SITE
UNIQUES (000)
1
ESPN
102,173
2
CBS Sports*
71,716
3
NFL Internet Group
59,474
4
Yahoo Sports-NBC Sports Network**
55,731
5
Fox Sports-SI Group-Perform Media***
53,154
6
Bleacher Report-Turner Sports Network^
52,761
7
SB Nation
52,617
8
USA Today Sports Media Group^^
51,834
9
MLB
32,165
10
Minute Media#
28,396
11
MSN Sports
19,548
12
Deadspin.com
12,913
13
NHL Network
12,309
14
NESN
9,400
15
Complex Sports
8,994
RANK
SITE
TOTAL TIME SPENT (MINUTES)
1
ESPN
9.44 billion
2
Yahoo Sports-NBC Sports Network**
5.18 billion
3
NFL Internet Group
2.27 billion
4
CBS Sports*
1.58 billion
5
MLB
1.26 billion
6
Bleacher Report-Turner Sports Network^
1.13 billion
7
Fox Sports-SI Group-Perform Media***
794 million
8
USA Today Sports Media Group^^
585 million
9
SB Nation
338 million
10
Minute Media#
188 million

NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld and FanDuel. *** = Includes National Football Post, The FanSided Network, and Sporting News. ^ = Includes NBA.com, NCAA.com and WNBA.com. ^^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win.  # = Includes The Spun