Menu
Marketing and Sponsorship

MLB To Debut Lighter New Era Cap For Batting Practice, Spring Training

MLB next season will debut a new batting practice and Spring Training cap developed in collaboration with longtime partner New Era. The new polyester ProLight 59Fifty caps are said to be 26% lighter than the prior Diamond Era batting practice and Spring Training caps used from '13-17 while still maintaining structure, and feature beveled rubber badge logos heat-sealed on the caps as opposed to traditional embroidered ones. MLB and New Era called the ProLight 59Fifty the lightest-ever hat to be used on field. With the hat switch, eight teams -- including the Cardinals, Phillies, Rockies and Royals -- will debut new alternate logo designs. Eight other clubs, including the Yankees and Nationals, will have new color combinations. “We worked tirelessly with our internal product management team and consulted with a handful of MLB players and club equipment managers to create a cap that performs better on the field of play,” said New Era Baseball Business Unit Dir Tony DeSimone. MLB will continue to use New Era’s regular 59Fifty model for its official on-field caps for in-game play during the regular season and postseason.

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Marketing-and-Sponsorship/MLB-BP-Hats.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Marketing-and-Sponsorship/MLB-BP-Hats.aspx

CLOSE