SBD/November 20, 2017/Marketing and Sponsorship

Coca-Cola Becomes Exclusive Soft Drink Of Kentucky Derby In Five-Year Agreement

Churchill Downs Inc. has signed a five-year deal with Coca-Cola that makes it the "official and exclusive soft drink of the Kentucky Derby," according to Liz Mullen of SPORTSBUSINESS JOURNAL. Coca-Cola "replaces Pepsi, which had a deal" with the racetrack going back to '99. Coca-Cola "will...

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