The 76ers have signed their first international sponsor with Four’N Twenty, an Australia-based company that produces beef pies. The deal also is Four’N Twenty’s first sponsorship of a U.S. pro sports team. The current 76ers roster features Australia-born G Ben Simmons, and coach Brett Brown is the former coach of Australian national team. Financial terms of the deal were not disclosed, but activation includes the team holding its first Australian Heritage Night, presented by Four’N Twenty in January. Other activation also includes the Four’N Twenty beef pies sold at concession stands in Wells Fargo Center and the company also will have digital content featured on Sixers.com (John Lombardo, Staff Writer). In Melbourne, Peter Rolfe notes Four'N Twenty will "use Simmons' star status ... to try and crack" the U.S. market. The company's product was "advertised at 76ers home games for the first time" this past weekend. Company CEO Paul Hitchcock said that the three-year deal with the team was "just a first step" in expanding the brand. Meanwhile, Brown said that he would "like to bring the team to Melbourne to play an NBA game." He indicated that Simmons "playing in the first NBA match on Australian soil would be a win for Melbourne" (Melbourne HERALD SUN, 11/21).
