Menu
Events and Attractions

Danica Patrick Racing '18 Indianapolis 500 Should Provide Needed Exposure For IndyCar

Danica Patrick’s announcement that she will race in the '18 Indianapolis 500 is a "much-needed home run" for IndyCar and Indianapolis Motor Speedway, according to Jim Ayello of the INDIANAPOLIS STAR. The '17 race "suffered its worst TV ratings in 31 years of live coverage," but Patrick’s "polarizing presence will surely have the eyes of the nation watching" next year. Few drivers -- or "athletes in any sport for that matter -- divide fans quite like Patrick." Her arrival in Indianapolis will "undoubtedly generate a massive media buzz -- much like the way Alonso-mania swept through the city" during F1 driver Fernando Alonso’s appearance last year. IMS President Doug Boles said, "People are going to come here because they want Danica to do well and people are going to come here because they don’t like the fact that Danica left us and went to NASCAR. That creates excitement." Ayello wrote while having Patrick "in the fold at all is a boon for IndyCar, a competitive Patrick would be even better," as ratings "tend to rise when Patrick runs well" (INDIANAPOLIS STAR, 11/18). USA TODAY's A.J. Perez notes Patrick's final race as a full-time driver on the Monster Energy NASCAR Cup Series "ended like about a third of her races" did in her final season -- with an early exit. Patrick's car yesterday "rolled to a stop in flames after she blew a tire and she was run into by Kasey Kahne near the midway point" of the race (USA TODAY, 11/20).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Events-and-Attractions/Indy-500.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/11/20/Events-and-Attractions/Indy-500.aspx

CLOSE