Yankees RF Aaron Judge Signs Multiyear Deal To Be National Spokesperson For Pepsi
Yankees RF Aaron Judge has signed a multiyear deal to be a "national spokesperson for Pepsi," according to Darren Rovell of ESPN.com. Terms of the deal "were not disclosed." Pepsi Sports Marketing Dir Justin Toman said of Judge, "Whether you are a Yankee fan or not, you have to watch him. How he handles himself makes him a great ambassador for our brand and company on and off the field." Toman said that their relationship with Judge will "manifest itself in all forms of media with the focus being on Opening Day next year." During the year, Judge specifically told his agent Page Odle to "collect all the endorsement possibilities for season's end." He previously had deals with Under Armour and Rawlings, and the "only in-season deal he did was after the All-Star break when he signed an exclusive autograph deal with Fanatics." Now the "floodgates will open." Last week, Judge was announced as the cover athlete for the Sony video game "MLB The Show '18." Toman said that for now Judge will be "associated with regular Pepsi," unlike PepsiCo's deal with Cowboys QB Dak Prescott, which "includes the Frito Lay side of the business with Tostitos." Rovell notes Pepsi has "deals with many teams, including the Yankees" (ESPN.com, 11/13).