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Marketing and Sponsorship

Marketplace Roundup

NBC SPORTS WASHINGTON's Chase Hughes wrote Wizards G John Wall "remains one of the biggest names" in the NBA without a signature sneaker deal. But now that Bucks F Giannis Antetkounmpo is "off the market, perhaps the focus of shoe companies will shift to Wall and other players out there." What "could help Wall's case is the fact the Wizards have 18 national TV games this season, giving Wall an opportunity to raise his profile" (NBCSPORTS.com, 11/8).

HONOR ROLL: WOMEN'S WEAR DAILY's Jean Palmieri noted Thunder G Russell Westbrook this weekend will "take the wraps off his long-awaited inaugural apparel collection." Called Honor the Gift, the collection will be "unveiled at a pop-up" in Oklahoma City from 2:00-6:00pm CT on Saturday and Sunday. It will then be "offered for sale to everyone else" on an Honor the Gift website beginning Nov. 21 (WWD.com, 11/7).

HAT TO MATCH: In Houston, Aaron Wilson writes Texans DE Jadeveon Clowney has his "own Texans hat line called the Clowney Collection." It is a "series of men's hats, a women's hat, a youth-sized hat and a beanie." The hats were "designed by Clowney and manufactured by New Era." They are "available at the Texans' team shop at NRG Stadium" (HOUSTON CHRONICLE, 11/9).

NICE LOOK
: In Hawaii, HJ Mai noted the Maui Invitational has "signed a new partnership with lifestyle brand Tommy Bahama." As part of the agreement, the company will become the hoops tournament's "official lifestyle apparel partner starting this year." Organizers said that Tommy Bahama will "activate its partnership throughout the three-day tournament" (BIZJOURNALS.com, 11/8).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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