The Warriors have "signed Pepsi as a Chase Center founding partner in a deal that along with pouring rights includes a branded club" within the $1B arena set to open in '19, according to John Lombardo of SPORTSBUSINESS JOURNAL. The deal also gives Pepsi "rights to use Warriors marks at retail and likely will feature self-service beverage and snack units within the concourse of the new arena." Warriors founding partnerships "typically are for 10 years and valued at a minimum" of $1M annually. Pepsi also will "renew its existing rights at Oracle Arena until the new arena opens" in S.F. The centerpiece of the founding deal is a "10,600-square-foot Pepsi-branded club to be built at the north end of Chase Center’s lower bowl." The "still-to-be-named space will include about 1,000 seats." Pepsi has "not yet identified the lead brand of the new partnership." Lombardo notes Pepsi joins Accenture and United Airlines as Chase Center founding partners, which are "among the team’s most lucrative deals behind their naming-rights agreement with Chase and the team’s jersey patch partner in Rakuten" (SPORTSBUSINESS JOURNAL, 11/6 issue).
