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The Kentucky men's basketball program "engaged in a round of social media training last month with the central message of 'building your brand'" as part of its deal with software platform INFLCR, according to Jon Hale of the Louisville COURIER-JOURNAL. UK G Quade Green said, "Everybody got a different brand. Like Baller Brand, they built their brand all the way up. We’re just trying to get where they at right now." INFLCR "centers around a software platform that allows clients to connect social media accounts for recruits, players, coaches and teams all in one hub." UK was the first client to "sign with the company in June for an initial $10,000 subscription fee." Since launching on July 1, INFLCR has "expanded to five programs," including Auburn and South Carolina. INFLCR Founder Jim Cavale said that he is in "advanced negotiations with five more schools." The UK athletics department is "still working through how exactly it plans to best use the INFLCR software." But UK Dir of Strategic Communication Guy Ramsey said that he "envisions a scenario where distributing content to players and coaches for marketing campaigns like the department’s annual Super Bowl commercial becomes much more streamlined." Cavale "aims for INFLCR to be with 60 schools" by '19. He "hopes to begin working with professional sports organizations, including teams, leagues and agencies," in '18. Hale writes Cavale’s vision for INFLCR "suggests UK’s early adoption of the platform will prove beneficial not only for the school itself but also for its athletes" (
Louisville COURIER-JOURNAL, 11/3).
