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Marketing and Sponsorship

Bulls' LaVine Signs Adidas Deal Worth Potentially $35M After Nike Declines To Match

Bulls G Zach LaVine has "agreed to terms with Adidas on a four-year endorsement deal" that could be worth as much as $35M, according to sources cited by Nick DePaula of ESPN.com. LaVine had "worn Nike throughout his first three seasons in the league," with Nike "retaining a 'match clause' over any ...

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SBJ Morning Buzzcast: May 24, 2024

A look at how the NCAA and Power 5 will pay athletes directly; MLB's attendance and ratings numbers up; Tanenbaum's vision for Toronto's WNBA franchise and WBD Sports to air some CFP games in sublicense agreement.

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