SBD/November 3, 2017/Marketing Symposium

Fragmentation Is Impacting Sports Content, But Guaranteed Audience Still Available

The fragmentation of sports content has sometimes made it difficult to collect an exact number on how many eyeballs are consuming a specific event. During a panel discussion on Day 2 of the '17 Stadium Sports Marketing Symposium, Publicis Media Sports Senior VP Jeff Garrant said, “...

This is a SportsBusiness Daily article. Perhaps you are not logged in to your SBD account or you are not an SBD subscriber. To access this article, please click Log In, Subscribe or Free Trial.

Already a SBD Subscriber?

Become a Subscriber Today

  • E-mail alerts of the week's sports business news.
  • Up to the minute coverage of sports business news around the country online and more...
Request a Trial
Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug