F1 plans to "launch an online live streaming service" next year as part of a "radical overhaul of its digital and broadcast strategies," according to Jonathan Noble of AUTOSPORT.com. A big effort is being made to "expand F1's digital presence under new owners Liberty Media, and a live streaming service from races, plus other offerings in between events providing extra data and behind-the-scenes footage, are set to be rolled out for the start of next season." F1 Managing Dir of Commercial Operations Sean Bratches said that circuit "had no choice but to pursue an 'over the top' offering if it was going to attract bigger future audiences." Noble reports despite rumors that F1 could use platforms like Netflix or Amazon for its live streaming service, Bratches is "clear that it will be done entirely in-house." However, Bratches is "looking at opportunities to work with global media companies to create more content that is suitable for them." Bratches: "Our objective is to engage with the Netflix of the world, (with) the Amazons, and create content that fans can consume, which is compelling and tells different stories about what is going on in F1" (AUTOSPORT.com, 10/21).
