NBA Marketing Notes: Pelicans' Anthony Davis Agrees To Multiyear Extension With Nike
ESPN.com's Nick DePaula reported Pelicans F Anthony Davis and Nike "agreed to a multi-year shoe deal extension before the season." Davis' Air Max Dominate shoes this season "feature a custom tongue icon with his name, unibrow logo, 'Chi / IL' hometown and 'Fear The Brow'" (TWITTER.com, 10/18).
THEM BOYS UP TO SOMETHING: SLAMONLINE.com's Peter Walsh reported Knicks G Tim Hardaway Jr. "became the newest member" of the Jordan Brand family. Asked how he connected with the brand, Hardaway said, "It was more of a mutual thing with Jordan Brand. My pops (Tim Hardaway) was a big part of it. I was with adidas for all of college and for my first three years [in the NBA], but I played my fourth season in the NBA as a sneaker free agent." He added, "After the season, I was talking to my agent and told him, ‘Hey, what’s up with Jordan? I don’t care what they give me, it’s just the honor to be able to play for the Jumpman and go out there and represent him in a great way.’ That was the pitch I gave them. And then my pops tried to talk to Jordan personally" (SLAMONLINE.com, 10/18).
CURRY FAVOR: Investment firm Jefferies analyst Randal Konik said he believes Warriors G Stephen Curry's new Curry 4 show will be a "resounding success." In Baltimore, Lorraine Mirabella notes Konik is "keeping a buy rating" on Under Armour shares and "praised Under Armour’s strategy of launching several designs of the Curry 4 in phases and limiting distribution and colors." Konik: "With competitor products aging, we believe Curry 4 will become the No. 1 sneaker in basketball this year, which should also help Under Armour shares rebound" (Baltimore SUN, 10/19).
TIME FOR MORE TUNES: In Cleveland, Joey Morona noted Pandora "offered to hook up" Cavaliers F LeBron James with a "fancy, commercial-free premium account" that typically costs $9.99 a month. In an interview that aired Monday, James admitted, "I still got Pandora with commercials." In response, Pandora tweeted out, "Hey @KingJames how about we hook you up with a Premium account so you can ditch the commercials?" After James responded on Twitter accepting the offer, Pandora "upped the offer to include the entire team and some fans" (Cleveland PLAIN DEALER, 10/18).