SBD/October 18, 2017/NBA Season Preview

Spons-o-Meter: NBA Rolls Into '17-18 Season With 26 League-Level Partnerships

The NBA is rolling into the ’17-18 season with 26 league-level partners. Brown-Forman is in the first full season as an NBA league sponsor, promoting its Jack Daniel’s whiskey brand. Brown-Forman replaces Diageo, which exited its league deal just prior to last season. Also in ...

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