SBD/October 18, 2017/Marketing and Sponsorship

NFL Game Telecast Ad Revenue Up 14% Despite Overall Decline In Ratings

Despite ratings being down for NFL game broadcasts through Week 6, advertisers "have been steadfast in their interest," according to Anthony Crupi of AD AGE. Through Week 6, in-game commercial inventory in the NFL broadcast windows has "generated an estimated $1.24 billion in rev...

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