Motorsport.tv, a European channel dedicated to the motor sports, has announced a partnership with telecommunications giant Tata Communications to deliver video content to fans across devices and TV.
The deal means that Tata Communications will become the content delivery network (CDN) for Motorsport Network, which is the owner of Motorsport.tv. The platform will deliver video content globally to fans cross device.
Motorsport.tv was launched in 2000 as “Motors TV” and last year it was acquired by the Motorsport Network and rebranded to its current name this year. Since this rebranding, it has also secured some high profile contributors including respected Formula 1 commentators James Allen and Peter Windsor and currently attracts more than 172 million web page views a month.
Meanwhile, Tata Communications is the official connectivity provider for Formula 1 and most recently trialled live 360 degree video content at the Singapore Formula 1 Grand Prix race in September of this year. It also distributes MotoGT and WorldSBK racing to over 80 broadcast partners to reach more than 200 million households worldwide.
In a statement, Motorsport Network CEO, Colin Smith said: “Our network and our television platform have achieved dramatic growth and our partnership with Tata Communications will accelerate that. As we continue to grow there will be more and more emphasis on providing fans with the latest live and on-demand video content through Motorsport.tv. Tata Communications’ impressive content delivery network will ensure we can continue to deliver top quality content in the highest resolution available to any screen, anywhere, at any time.”
Brian Morris, Vice President and General Manager of Media & Entertainment Services at Tata Communications said in the same statement: “We’re laying the foundations for digital transformation in motorsports and our work with Motorsport.tv and Motorsport Network is a natural extension of that. They make up the biggest motorsport and automotive media group in the world and we are excited about the opportunities that lie ahead to bring millions of people worldwide closer to the action, on four wheels, two wheels, on the track or off road, through our network and the latest technology innovations.”
