Sportradar Acquires Silicon Valley Analytics Startup With Eye On AI-Powered Data
Sportradar has acquired Silicon Valley startup MOCAP Analytics, a move that will join Sportradar’s data capabilities with MOCAP’s efforts in artificial intelligence. MOCAP has sought to forge a niche in AI-powered data storytelling and player analysis, working with clubs such as the Warriors and Hawks over the past several years to enhance raw player location data. Financial terms were not disclosed, but the deal closed last week and Sportradar intends to retain MOCAP’s full team of eight employees. MOCAP co-Founder & CEO Arian Forouhar will also lead a new Sportradar analytics and storytelling group. Sportradar Senior VP/Product Management & Technology Ashok Balakrishnan said, “We’re trying to come up with a new approach to enhancing the fan experience. We think there’s a big opportunity to join the player tracking data we now have access to in a lot of sports with machine learning and open up a lot of new storytelling capabilities.” Targets for the newly created content will include media partners, brands and sponsors, fantasy sports operators, and leagues and teams themselves, among others.