Menu
Marketing and Sponsorship

Sources: Jordan Brand Ending Carmelo's Signature Shoe Line; Anthony Says Otherwise

Thunder F Carmelo Anthony "won't have a new Jordan signature sneaker to wear" this season, as Jordan Brand is "halting the Melo shoe series after 13 models," according to sources cited by Nick DePaula of ESPN.com. Though he has "continued wearing" the Melo M13 during Thunder preseason games, it is "expected that Anthony will wear a combination of shoes from the brand this upcoming year." Anthony's signature line is the "fifth-longest in NBA history." DePaula noted Anthony "agreed to a new long-term endorsement deal with Jordan Brand in January." Sources said that he will "remain a key featured athlete for the company." Anthony in '03 became the "first rookie signed to Jordan Brand with his own signature shoe in the works" (ESPN.com, 10/10). Anthony last night said that he "hadn't been informed" that his shoe line was being discontinued. Anthony said of the report, "What? No, no. He just told me that just now. I just signed an extension with them. I don’t read into false news." He added, "It's false. False. Let's not even discuss that" (OKLAHOMAN, 10/11).

SBJ Morning Buzzcast: May 3, 2024

Seismic change coming for NCAA? Churchill Downs rolls out major premium build out and Jeff Pash, a key advisor to Roger Goodell, steps down

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2017/10/11/Marketing-and-Sponsorship/Melo-Jordan-brand.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2017/10/11/Marketing-and-Sponsorship/Melo-Jordan-brand.aspx

CLOSE