SBD/October 11, 2017/Marketing and Sponsorship

LeBron James Helps Intel Promote Driverless Car Technology In New Ad Campaign

LeBron James stars in a new Intel commercial in which he shows off the company's self-driving-car technology, marking the "first big ad push for driverless vehicles," according to Danielle Muoio of BUSINESS INSIDER. In the ad, an "apprehensive James crawls into the back seat of a...

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