SBD/October 11, 2017/Marketing and Sponsorship

Muhammad Ali Enterprises Sues Fox After Late Boxer's Likeness Used During Super Bowl LI

Muhammad Ali Enterprises is suing Fox Broadcasting for $30M because of the "unauthorized use of the legendary boxer's identity in a video that aired" before the net's broadcast of Super Bowl LI in February, according to Jon Lafayette of BROADCASTING & CABLE. The lawsuit, filed in ...

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