SAN FRANCISCO, CA – NOVEMBER 11: Linebacker Jo-Lonn Dunbar #58 of the St. Louis Rams gets amped up before a game against the San Francisco 49ers on November 11, 2012 at Candlestick Park in San Francisco, California. The teams tied 24-24 in overtime. (Photo by Brian Bahr/Getty Images)
A few years back, Jo-Lonn Dunbar was in Miami prepping for another NFL season. The former Super Bowl champion was working out with fellow players D.J. Williams, Jonathan Vilma and Jimmy Graham. “We were all there working our asses off getting ready for the season and a couple kids just asked me and Jonathan a few times what we were doing, how we were working out,” Dunbar said.
The innocent questioning made Dunbar realize something. “It made me aware that people wanted to know what we were doing and how we were doing it on the fitness level.”
As a self-proclaimed “fitness and tech expert,” Dunbar set out to develop Prime, a cutting-edge mobile app that delivers professional athletes’ fitness regimens right to the user.
What separates Prime from other fitness apps is the idea of training rather than exercising. “As a human being you should train, there’s no result in exercising,” said Dunbar, who last played in the NFL in 2015. “The results come in training.”
Prime teaches you to train like a professional athlete.
“The app offers a connection into the fitness lifestyle of athletes, influencers and celebrities,” Dunbar explained.
To date, Prime includes three NFL Pro-Bowlers (Malcolm Jenkins, Cameron Jordan and Latavius Murray) with plans to roll out additional athletes each month.
Features include a multitude of workouts ranging from something easily done at home to something complex requiring extra equipment. A connecting aspect, something that originally drew Dunbar to the tech world, is a major part of Prime as well.
Users are encouraged to share videos and pictures on the Prime feed along with sharing on their Facebook and Instagram.
“There’s a few things down the road that we’re looking into in terms of whether it has to do with live streaming workouts and things like that,” Dunbar said. “As of right now it’s basically sharing, connecting detailed workout plans that people can follow and eventually meal plans.”
All content, whether it’s meals, workouts, live streaming, etc. will be offered for just $4.99/month.
