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Marketing and Sponsorship

Marketplace Roundup

In L.A., Chuck Schilken notes Steelers OT Alejandro Villanueva, a former Army Ranger who served three tours in Afghanistan and was the lone player from his team to come out of the locker room for the national anthem on Sunday, now has one of the "bestselling" player jerseys on NFLShop.com. Under top sellers listed on the site yesterday morning, one "would find Villanueva’s No. 78 at the head of the page." The same goes for "Villanueva name and number T-shirts" (L.A. TIMES, 9/26).

TIME FOR EVERYONE: In Boston, Mark Shanahan notes Patriots QB Tom Brady after his game on Sunday headed to local Italian eatery Scampo at the Liberty Hotel, "where he had a date with a dozen or so super fans who paid a small fortune for TAG Heuer’s new Tom Brady Limited Edition Heuer 01 Chronograph." Brady answered a "few innocuous questions" posed by Tag Heuer North America CEO Kilian Muller (BOSTON GLOBE, 9/26).

BIGGER NOT BETTER? In San Antonio, W. Scott Bailey noted the potential merger between Learfield and IMG College could "drive up the cost for institutions" like UTSA who "rely heavily on the extra revenue and exposure" that corporate sponsors, media rights and licensing deals generate. While such a merger could potentially make it tougher for non-Power 5 programs to "stand out among a more crowded roster of colleges, the bigger concern" for UTSA may be a "higher cost of doing business in a narrowed field of marketers" (BIZJOURNALS.com, 9/22).

SBJ Morning Buzzcast: May 8, 2024

Start your morning with Buzzcast with Austin Karp: The NFL sets a date for its 2024 schedule release, while also dropping hints that it could soon approve private equity investment in teams; WNBA teams finally land charter flights; the F1 Miami Grand Prix delivers a record on TV; and Elevate lands in Happy Valley.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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