SBJ In-Depth: NBA 2017
Coming off a wildly successful — though short — NBA Finals and particularly active free agent signing season, we examine what’s ahead for the league. We talk with league and team executives, sponsors, media partners and stakeholders and see how they aim to keep business growth dynamic. From technological innovations to marketing campaigns, new TV and online programming to arena renovations — what will the NBA’s lineup reveal for the season ahead?
Publishing Date: October 16 Ad Close: October 2 Materials Due: October 4
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