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Volume 24 No. 117
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F1 Working On Exhaust Microphone To Make Broadcasts More "Visceral" For TV Viewers

F1 is "working on a microphone that can be attached to a car’s exhaust system to make the sport louder and more ‘visceral’ for television viewers," according to Alan Baldwin of REUTERS. F1 Managing Dir of Commercial Operations Sean Bratches said, "One of the things that we want to amplify going forward are the sounds of the sport, because they are viscerally moving to fans and critically important in all the research that we do." Bratches said that former Fox Sports Chair David Hill was "involved" in the decision. Bratches: "He’s working with a German concern to develop a ceramic microphone that we can actually adhere to the exhaust pipe to get the true amplification of sound for fans" (REUTERS, 9/22).