Steelers WR Antonio Brown's publicist said that his celebration after scoring a touchdown yesterday was "part of an endorsement deal with the video game 'Destiny 2.'" Brown soon after scoring "broke out into a quick dance that included two pelvic thrusts." The celebration is dubbed "Dancehall." Brown "wouldn't confirm he had an endorsement deal associated with the dance" (TRIBLIVE.com, 9/24).
ENERGY BOOST: ESPN.com's Nate Saunders reports U.K.-based F1 team Red Bull Racing has "confirmed Aston Martin will become its title sponsor" for the '18 season. Red Bull in '16 "joined into an innovation partnership with the British car manufacturer" and the pair "worked together to develop the Aston Martin Valkyrie hypercar." That partnership "will become a full-fledged title sponsorship next year, meaning the former world champions will operate under the official title Aston Martin Red Bull" (ESPN.com, 9/25).
PATCH WORK: Heat President Pat Riley said of jersey patches for NBA teams, "I would imagine that probably 5 or 10 years from now somebody is going to be buying the right (buttocks) of (Heat C) Hassan Whiteside. You ever watch European teams, you see patches all over the place. But I think it’s time. It’s been time for this kind of thing with social media. The kind of presence we have, I think, it can help Ultimate Software. I hope their sales goes up as much as our attendance revenue goes up. We have a business together and we want to help it. So the patches will help both of us" (PALMBEACHPOST.com, 9/21).
