Digital media sports consumption improved markedly in August as the return of college football, pro football training camps and fantasy football drafts moved the industry more toward its typical traffic highs in the fall. Monthly multiplatform data from comScore showed the sports category posted a total audience of 178.9 million in August, up 4% from July. The average sports consumption of 94 minutes per user was up 9.6% from July, and both the reach and consumption figures were the strongest for the category since April. Both figures remain behind last August, though those figures include traffic concerning the '16 Rio Games. ESPN last month led all sports entities in reach for the 12th straight month and the 41st time in the last 42 months with a total 83.4 million unique visitors, also up 15% from July. MLB led average user consumption for the second straight month with a figure of 60.2 minutes per user.
|
RANK
|
SITE |
UNIQUES (000)
|
|
1)
|
ESPN |
83,366
|
|
2)
|
CBS Sports* |
66,705
|
|
3)
|
Yahoo Sports-NBC Sports Network** |
57,364
|
|
4)
|
SB Nation |
51,341
|
|
5)
|
Fox Sports-SI Group-Perform Media*** |
49,491
|
|
6)
|
USA Today Sports Media Group^ |
47,171
|
|
7)
|
Bleacher Report-Turner Sports Network^^ |
47,157
|
|
8)
|
NFL Internet Group |
42,110
|
|
9)
|
MLB |
34,962
|
|
10)
|
Minute Media# |
23,796
|
|
11)
|
MSN Sports |
16,848
|
|
12)
|
Deadspin.com |
10,789
|
|
13)
|
Active.com sites |
9,742
|
|
14)
|
NESN |
9,136
|
|
15)
|
Complex Sports |
8,579
|
|
|
|
|
|
RANK
|
SITE |
TOTAL TIME SPENT (MINUTES)
|
|
1)
|
ESPN |
4.583 billion
|
|
2)
|
Yahoo Sports-NBC Sports Network** |
2.712 billion
|
|
3)
|
MLB |
2.103 billion
|
|
4)
|
CBS Sports* |
1.005 billion
|
|
5)
|
Bleacher Report-Turner Sports Network^^ |
887 million
|
|
6)
|
NFL Internet Group |
854 million
|
|
7)
|
Fox Sports-SI Group-Perform Media*** |
521 million
|
|
8)
|
USA Today Sports Media Group^ |
482 million
|
|
9)
|
SB Nation |
356 million
|
|
10)
|
Minute Media# |
168 million
|
NOTES: * = Includes 247Sports.com, MaxPreps, and Scout Media. ** = Includes Rivals.com, The Vertical, The PostGame.com, Rotoworld and FanDuel. *** = Includes National Football Post, The FanSided Network, and Sporting News. ^ = Includes 81 local Gannett-owned newspaper sites, 23 Gannett-owned broadcast TV sites, USA Today High School Sports, The Big Lead and For The Win. ^^ = Includes NBA.com, NCAA.com and WNBA.com. # = Includes The Spun.
