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Marketing and Sponsorship

Marketplace Roundup

ESPN.com's Paul Lukas wrote the diagonal stripes on the Cavaliers "Statement Edition" jerseys by Nike "look like a tire tread, and tires just happen to be the product made by Goodyear, which has an advertising patch on the Cavs' uniforms this year." Lukas: "The season hasn't even started yet and we already have the worst-case scenario that everyone feared regarding the ad patches: They're not just cluttering up the uniforms, but they're driving the designs" (ESPN.com, 9/18).

SOUR TASTE: On Long Island, Aisha Al-Muslim noted locally based acai bowl business Long Island Super Bowls has made the decision to "change their brand name" to SoBol due to the NFL trademark on "Super Bowl." SoBol co-Founder Jason Mazzarone said, "It was really sad. It was not something we wanted to do" (NEWSDAY, 9/18).

WAY TO GO CHAMP: Louisiana Tech has signed an exclusive agreement allowing Learfield Licensing to represent the university and its licensing program (Learfield).  

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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