SBD/September 19, 2017/Marketing and Sponsorship

Lawsuit Provides Details On Farmers Insurance-Hendrick Motorsports NASCAR Deal

Farmers Insurance "paid Hendrick Motorsports about $660,000 per race over the last six seasons in which Farmers was the primary sponsor for Kasey Kahne" in the Monster Energy NASCAR Cup Series, according to details from a lawsuit filed by Sports Marketing Consultants cited by Bob...

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