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Volume 24 No. 112
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Pistons To Sport Logo Of Tom Gores' Platinum Equity On Home Court

The Pistons will put the logo of team Owner Tom Gores’ company Platinum Equity on the playing floor at Little Caesars Arena in downtown Detroit as part of a multiyear sponsorship deal with the team. As part of the agreement, the on-floor branding will be on two locations on each side of the court. NBA teams typically have the logo of their naming-rights partner on their playing floor, but the Pistons made a separate deal given that they are leasing the arena from the Red Wings. “We had a competitive bidding process that included several large corporate players, and in the end Platinum stepped up with the highest bid," said Palace Sports & Entertainment Vice Chair Arn Tellem in a statement.