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Garcetti, Wasserman Excited To Officially Bring Olympics Back To L.A.

The IOC later today will officially award the '28 Games to L.A., and Mayor Eric Garcetti called it a "huge win" for the U.S., the city and the "Olympic movement." Garcetti and LA '28 Chair Casey Wasserman are in Lima, Peru, for today's announcement, and Garcetti said, "L.A. has the Olympics in our blood, in our DNA. Casey and I were kids in 1984 when we hosted the Olympics ... and we want to reignite the movement." He noted the U.S. has "bid more than any country" for the Games the last few decades. Garcetti: "We’re finally, after a long drought, going to bring it home.” Wasserman noted there is a "great foundation to start from” in L.A., with “all of our venues in place.” Wasserman: "It’s the first time in an Olympic Games we won't have to build a single new venue. We could host the games ... in two months or 20 years." He said the organizing committee will "spend the next 11 years focusing on the experience and the opportunity to bring the creativity and innovation that is so inherent in the community in Los Angeles to the Olympic Games." Following the interview, NBC's Matt Lauer asked, “We have 11 years to go, so when do you think the discussion of traffic in L.A. begins? Is that like tomorrow?” (“Today,” NBC, 9/13).

YOU LIGHT UP MY LIFE: LA '28 and Paris '24 both prepared national celebrations to mark the IOC vote. Fifty major landmarks in L.A. and other structures in past U.S. Olympic hosts Squaw Valley, Lake Placid and St. Louis began lighting up last night with the bid’s signature purple, yellow and pink colors and logo (Ben Fischer, Staff Writer).

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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