SBD/September 11, 2017/Media

Is Viewership Drop For NFL Kickoff Game A Harbinger Of Lower Figures For '17 Season?

NBC on Thursday night averaged 21.8 million viewers for the Chiefs-Patriots game, marking the least-viewed NFL Kickoff game since Titans-Steelers drew 20.9 million in ’09. Chiefs-Patriots is down 13% from 25.2 million viewers last year for Panthers-Broncos, and down 20% from 27.4 mil...

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