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Volume 25 No. 51
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Audience Analysis: WNBA Regular-Season Viewership Hits New Low For ESPN/ESPN2

The WNBA may have had its best attendance since ’11, but the league's TV viewership on ESPN/ESPN2 dropped to what could be an all-time low. WNBA games averaged 171,000 viewers during the regular season, down 24% from 224,000 viewers last season. The previous low was 194,000 viewers in ’12, which was a season interrupted by the London Games. Meanwhile, for across league, team and player social media platforms this season, the WNBA saw 15% growth.

The chart below lists final audience figures from select recent sports telecasts.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS
(000)
College football: Alabama-Florida State
9/2
ABC
8:07-11:42pm
6.9
12,335
College football: Michigan-Florida
9/2
ABC
3:31-7:07pm
4.5
7,650
College football: Ohio State-Indiana
8/31
ESPN
8:00-11:49pm
3.0
5,135
College football:
West Virginia-Virginia Tech
9/3
ABC
7:37-11:37pm
2.7
4,645
College football: Texas A&M-UCLA
9/3
Fox
7:35-11:27pm
1.9
3,190
Monster Energy NASCAR Cup Series:
Bojangles Southern 500 (Darlington)
9/3
NBCSN
6:26-10:13pm
1.8
3,103
PGA Tour: Dell Technologies
Championships: Final Round
9/4
NBC
1:30-6:03pm
2.0
2,926
FIFA World Cup qualifier:
Mexico-Panama
9/1
Univision
9:15-11:31pm
1.3
2,563
PGA Tour: Dell Technologies
Championships: Third Round
9/3
NBC
3:00-6:00pm
1.7
2,405
College football: Akron-Penn State
9/2
ABC
12:01-3:31pm
1.5
2,332
College football: Maryland-Texas
9/2
FS1
11:59am-4:00pm
1.2
2,046
"College GameDay"
9/2
ESPN
9:00am-12:00pm
n/a
2,045
MLB: Red Sox-Yankees
9/3
ESPN
7:30-11:28pm
1.2
1,962
College football: Purdue-Louisville
9/2
Fox
7:36-11:22pm
1.1
1,792
College football: BYU-LSU
9/2
ESPN
9:36pm-12:35am
1.0
1,763
College football: Utah State-Wisconsin
9/1
ESPN
9:00pm-12:26am
n/a
1,763
College football:
Appalachian State-Georgia
9/2
ESPN
6:53-9:36pm
0.9
1,718
College football: Kent State-Clemson
9/2
ESPN
12:00-3:07pm
1.0
1,629
College football: Temple-Notre Dame
9/2
NBC
3:30-7:00pm
1.0
1,580
College football:
N.C. State-South Carolina
9/2
ESPN
3:07-6:53pm
0.9
1,558
"Fox College Pregame"
9/3
Fox
7:00-7:35pm
1.0
1,527
"Do Your Job Part 2:
Bill Belichick & The 2016 Patriots"
9/3
NBC
7:00-8:00pm
1.0
1,458
FIFA World Cup qualifier:
Costa Rica-U.S.
9/1
Univision
6:30-8:53pm
0.7
1,302
PBR: WinStar World Casino
& Resort Invitational
9/3
CBS
5:00-6:00pm
0.8
1,229
World's Strongest Man Final (taped)
9/3
CBS
3:00-4:00pm
0.7
1,121
College football: UTEP-Oklahoma
9/2
Fox
4:00-7:30pm
0.7
1,111
Tough Mudder X Finals (taped)
9/3
CBS
4:00-5:00pm
0.6
1,067
NHRA: Chevrolet Performance
U.S. Nationals (Indianapolis)
9/4
Fox
1:00-4:00pm
0.7
978
Track & Field:
IAAF Diamond League (taped)
9/3
NBC
1:00-2:00pm
0.6
855
"World of X Games: Skate on Film"
9/3
ABC
4:30-5:00pm
0.4
551
"World of X Games: Minneapolis recap"
9/3
ABC
4:00-4:30pm
0.4
538