PXG Signs Golfer, Social Media Celebrity Paige Spiranac As Brand Ambassador

Golf brand PXG has signed golfer Paige Spiranac as "one of its brand ambassadors," according to E. Michael Johnson of GOLF DIGEST. Spiranac will "host a series of Internet videos featuring conversations with PXG’s pros, engineers" and PXG Founder Bob Parsons. She will also "share her experiences on the course." Instead of pursuing a spot on the LPGA tour, Spiranac "opted to combine her passion for golf and social media savvy to create a persona that has attracted more than 1.2 million Instagram followers and 160,000 twitter followers." Her social media reach is "undeniable and Parsons’ track record of taking such personalities and turning them into valuable marketing tools (see Danica Patrick, etc.) is strong." If nothing else, "expect to see a lot more of Spiranac than we already do -- decked out in PXG gear" (GOLFDIGEST.com, 8/31).