Orange County (Fla.) Mayor Teresa Jacobs is calling for Visit Orlando to "disclose details of major sponsorship agreements when its contract with the county is renewed" in '18, according to Steven Lemongello of the ORLANDO SENTINEL. In addition, Jacobs wants the USTA’s "controversial multiyear deal with Visit Orlando to be released, saying she will ask the USTA to waive the confidentiality agreement that Visit Orlando says prevents it from making it public." Visit Orlando was "one of 12 local agencies to sever ties with Visit Florida once the new state rules were in place." Jacobs in a letter to Visit Orlando President George Aguel yesterday said without knowing marketing costs, “the return on investment is impossible to determine.” The letter is a change from last week, when Jacobs said it is "not appropriate -- it’s probably not legal if I did know” about the contract with the USTA. Lemongello notes Visit Orlando has "routinely been vague about marketing expenses" including the June '14 sponsorship deal with the USTA (ORLANDO SENTINEL, 8/30).
